Mediabank has moved its advertising business to Whybin\TBWA Melbourne after a pitch that involved incumbent GPY&R Melbourne, Mumbrella can reveal. The pitch kicked off in November last year as part of a “best practice review of suppliers”. Patts Melbourne’s newly promoted MD Steve Doherty confirmed the news. He told Mumbrella: “Unfortunately, we didn’t win the [...]

Community radio station 2ser is to restructure to ensure its ‘long-term viability’, the station’s boss has said. With no increase in funding from its university backers to cover rising operating costs, ‘tough decisions’ are to be made at the current affairs and talk radio station, with all staff positions under review. Among the proposals would [...]

But while that ad is far less ambiguous than most, Ben Stuart, a brand strategist at Schwab, says the impetus was simply to highlight the company's private client services, which enable clients to be hands-on with investments rather than completely deferring to financial advisors.